El posible carácter desleal e injusto de los precios personalizados en internet
ISSN: 2659-871X
Any de publicació: 2020
Número: 7
Tipus: Article
Altres publicacions en: Derecho Digital e Innovación. Digital Law and Innovation Review
Resum
Discrimination of consumers based on the prices of the products in Internet platforms and applications is more and more easy to practice but less difficult to detect due to the use of programmed algorithms. These take into consideration some values that cannot be considered objective. In this paper we study this practice from the point of view of justice and equity and, especially, from the legal framework of the Unfair Competition Act, both through articles 16 and 4