Spot as a tool for building the image of the electoral candidate: Soso, serio y formal, the video of Ángel Gabilondo as PSOE candidate for the Presidency of the Community of Madrid (Spain)

  1. Fernandez-Holgado, J.A.
  2. Puentes-Rivera, I.
  3. Fontenla-Pedreira, J.
Actas:
Iberian Conference on Information Systems and Technologies, CISTI

ISSN: 2166-0735,  2166-0727

ISBN: 978-989-54659-1-0,  978-1-6654-3022-7

Ano de publicación: 2021

Tipo: Achega congreso

DOI: 10.23919/CISTI52073.2021.9476597 GOOGLE SCHOLAR
Fonte de datos: Scopus