Institutional Advertising in the Face of COVID-19 Hoaxes: Strategies, Messages and Narratives in the Spanish Case

  1. Pérez-Seoane, J.
  2. Corbacho-Valencia, J.-M.
Book Series:
Smart Innovation, Systems and Technologies

ISSN: 2190-3026,  2190-3018

ISBN: 9789811657917

Year of publication: 2022

Volume: 259 SIST

Pages: 249-258

Type: Conference paper

DOI: 10.1007/978-981-16-5792-4_25 GOOGLE SCHOLAR
Data source: Scopus