Action and Social Alignment Constituents of Collaboration in B2B Relationships: Buyer and Seller Perspectives

  1. Guan, J.-L.
  2. Lee, T.-R.
  3. Otero-Neira, C.
  4. Svensson, G.
  5. Høgevold, N.M.
Revista:
Journal of Relationship Marketing

ISSN: 1533-2675 1533-2667

Ano de publicación: 2022

Volume: 21

Número: 3

Páxinas: 194-225

Tipo: Artigo

DOI: 10.1080/15332667.2021.1933876 GOOGLE SCHOLAR