Action Alignment and Social Alignment Domains in Business Relationships: An Abstract

  1. Payan, J.M.
  2. Padín, C.
  3. Ferro, C.
  4. Svensson, G.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2018

Pages: 287

Type: Book chapter

DOI: 10.1007/978-3-319-68750-6_88 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus