Comunicación institucional en el sector turístico en situaciones de crisisestrategia de las Destination Management Organization (DMO) ante las mareas negras
ISSN: 1684-0933, 2227-1465
Year of publication: 2010
Volume: 9
Issue: 1
Pages: 42-59
Type: Article
More publications in: Revista de comunicación
Abstract
Tourism destinations need to manage crises and disasters caused by events that affect the image of the destination. Effective communication is essential in these situations. Destination Management Organizations, DMO, are the appropriate entities to lead the communication process before, during and after the crisis in order to achieve a quick recovery in tourism. A research into the DMO crisis communication in Galicia, Spain, to cope with the oil slick may provide a better understanding about how to manage crisis communication in these situations.