Mergers and acquisitions success: examining customer loyalty

  1. Álvarez-González, P.
  2. Otero-Neira, C.
Aldizkaria:
Marketing Intelligence and Planning

ISSN: 0263-4503

Argitalpen urtea: 2023

Alea: 41

Zenbakia: 1

Orrialdeak: 48-61

Mota: Artikulua

DOI: 10.1108/MIP-02-2022-0074 GOOGLE SCHOLAR