Implementación de tecnología NFC en el canal HORECAsostenibilidad, fidelización y definición del perfil del usuario

  1. Raúl Robles-Iglesias 1
  2. Antonio Cruz Nagy 2
  3. Raquel Fernández-González 3
  4. Sofia Yaringaño Rivera 2
  5. Félix Puime-Guillén 2
  1. 1 University of La Coruña, España
  2. 2 Universidade da Coruña, España
  3. 3 Universidade de Vigo, España
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Revista:
Revista Estrategia Organizacional

ISSN: 2539-2786,  2339-3866

Ano de publicación: 2022

Volume: 11

Número: 2

Páxinas: 9-24

Tipo: Artigo

DOI: 10.22490/25392786.6106 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Revista Estrategia Organizacional

Resumo

El reto de realizar un transición digital y sostenible inclusiva, que incorpore a todos los agentes de la sociedad, es uno de los mayores desafíos de las sociedades contemporáneas. Sin embargo, en la última década se han multiplicado las iniciativas que persiguen aumentar la sostenibilidad por medio del uso de las nuevas tecnologías. En este artículo se analizará el proceso de creación y los resultados del uso de FastVisit, una aplicación, para el ámbito de la hostelería, en el que substituye el ticket en papel por uno electrónico. Además, esta tecnología registra el perfil de consumo de los clientes. Los resultados muestran la efectividad de la aplicación para la adaptación de las nuevas tecnologías en las pequeñas y medianas empresas y la migración digital.

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Fonte de datos: Dialnet