'Innovate or Perish?'Companies under crisis
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Higher School of Economics, National Research University
info
ISSN: 2444-8834
Année de publication: 2020
Volumen: 26
Número: 3
Pages: 145-154
Type: Article
D'autres publications dans: European Research on Management and Business Economics
Résumé
This paper tests the behavioral firm theory by examining exogenous economic shocks to explore whetherswitching to an innovative strategy is always reasonable. A quasi-experimental design – difference-in-difference – has been run on 1000 companies for 11 years to explore the consequences of strategic shiftstowards innovations. It is found that companies that introduced innovations do not have any substantialdifferences from those that kept the ‘status quo’. However, those few companies that decided to fol-low a proactive strategy during crisis by introducing new R&D projects outperform their rivals in themedium-term. A nonlinear relation between the decision to switch to an innovative strategy and relatedperformance suggests that returns to scale exist. Only those cases of innovative shifts that enable thegrowth of more than 50% in intangible assets on average and more than 30% in a recession appear to besuccessful and lead to higher performance for companies
Information sur le financement
This study comprises research findings from the Project No. 18-18-00270 supported by the Russian Science Foundation.Financeurs
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Russian Science Foundation
Russia
- 18-18-00270
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