Spillover effect in promotion: Evidence from video game publishers and eSports tournaments
- Parshakov, P.
- Naidenova, I.
- Barajas, A.
Aldizkaria:
Journal of Business Research
ISSN: 0148-2963
Argitalpen urtea: 2020
Alea: 118
Orrialdeak: 262-270
Mota: Artikulua