Main Factors in the Adoption of Digital Marketing in Startups
- Teixeira, Segio
- Branco, Frederico
- Martins, Jose
- Au-Yong-Oliveira, Manuel
- Moreira, Fernando
- Gonsalves, Ramiro
- Perez-Cota, Manuel
- Jorge, Filipa
ISSN: 2166-0727
ISBN: 978-9-8998-4348-6
Ano de publicación: 2018
Congreso: 13th Iberian Conference on Information Systems and Technologies (CISTI)
Tipo: Achega congreso