MARKETING ELEMENTS FOR DESIGNING OF THE INTEGRAL TOURIST PRODUCT-COLIMA

  1. Magana Carrillo, Irma
  2. Padin Fabeiro, Carmen
  3. Jimenez Olivera, Vicente A.
Book Series:
MARKETING DYNAMISM & SUSTAINABILITY-THINGS CHANGE, THINGS STAY THE SAME...
  1. Robinson, L (coord.)

ISSN: 2363-6173

ISBN: 978-3-319-10912-1,  978-3-319-10911-4

Year of publication: 2015

Pages: 278-282

Congress: Annual Conference of the Academy-of-Marketing-Science (AMS)

Type: Conference paper

DOI: 10.1007/978-3-319-10912-1_93 GOOGLE SCHOLAR
Data source: WoS