Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract

  1. Rodriguez, R.
  2. Hogevold, N.
  3. Svensson, G.
  4. Otero-Neira, C.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2023

Pages: 43-44

Type: Book chapter

DOI: 10.1007/978-3-031-24687-6_16 GOOGLE SCHOLAR
Data source: Scopus