Benchmarking meta-analytical conceptualizations of B2B seller skills against empirical evidence in services firms

  1. Høgevold, N.M.
  2. Rodríguez, R.
  3. Otero-Neira, C.
  4. Svensson, G.
Journal:
Benchmarking

ISSN: 1463-5771

Year of publication: 2024

Volume: 31

Issue: 3

Pages: 884-902

Type: Article

DOI: 10.1108/BIJ-10-2021-0598 GOOGLE SCHOLAR