How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach
- Rivero-Gutierrez, L.
- Cabanelas, P.
- Diez-Martin, F.
- Blanco-Gonzalez, A.
ISSN: 0265-1335
Année de publication: 2024
Volumen: 41
Número: 1
Pages: 273-301
Type: Article