Use of Generative AIs in the Digital Communication and Marketing Sector in Spain

  1. Xabier Martínez-Rolán 1
  2. Juan Manuel Corbacho-Valencia 1
  3. Teresa Piñeiro-Otero 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Book:
Management for digital transformation
  1. Carolina Machado (coord.)
  2. J. Paulo Davim (coord.)

Publisher: Springer Suiza

ISBN: 9783031420597

Year of publication: 2024

Pages: 101-121

Type: Book chapter

DIALNET GOOGLE SCHOLAR
Data source: Dialnet