¿Cómo comunica el Ministerio de Salud chileno el cáncer?Análisis de las publicaciones de Facebook e Instagram de 2018 a 2023

  1. Javier Abuín-Penas 1
  2. Claudia A. Montero-Liberona 2
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

  2. 2 Departamento de Comunicación Aplicada, Facultad de Comunicaciones, Pontificia Universidad Católica de Chile
Journal:
Perspectivas de la comunicación

ISSN: 0718-4867

Year of publication: 2023

Volume: 16

Issue: 2

Type: Article

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More publications in: Perspectivas de la comunicación

Abstract

Introduction: This study inquired about the communication messages on the social media of Facebook and Instagram issued by the Ministry of Health of Chile about cancer during the period 2018-2023. Aims/Objectives: To explore the content of the messages based on the types of content and framing or media framing on cancer of the messages issued by the Ministry of Health of Chile. Methodology: From a universe of 14,644 publications, a sample of 354 results was analyzed. Results: In general, a low presence of the cancer disease was detected in the social networks studied. Discussion: For the most part, the types of content of communication messages correspond to an initial and preventive phase of the disease; meanwhile, media frames were mostly positive. Conclusions: This study verified the lack of presence of further development of specialized communication in the field of cancer in Chile.

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