The influence of promotional strategies of recruitmaent and adherence to federated rowing

  1. García González, Ivan 1
  2. Iglesias Pérez, María del Carmen 1
  3. Vicente Vila, Pedro 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
Journal of sport and health research

ISSN: 1989-6239

Ano de publicación: 2024

Título do exemplar: Mayo - Agosto

Volume: 16

Número: 2

Páxinas: 211-226

Tipo: Artigo

DOI: 10.58727/JSHR.97375 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Journal of sport and health research

Resumo

THE INFLUENCE OF PROMOTIONAL STRATEGIES ON RECRUITMENT AND ADHERENCE TO FEDERATED ROWING. ABSTRACT The main objective of this study is to know the effectiveness of the promotional strategies of the Vila de Cangas Rowing Club in the initiation to the practice of rowing in the school population. We analyze the effectiveness of these strategies in the recruitment of participants to a school sporting event, and the influence of recruitment on subsequent adherence to federated sport. On the other hand, we investigate the effect of the independent variables gender, age category, mode of participation and ownership of the school on the recruitment and adherence of rowing practitioners. The analyzed sample consisted of 5,820 primary and secondary school pupils from 13 schools. The three recruitment strategies used are called: “Know my club”, “Know the fixed-bench rowing” and “Know the rowing”, all included within the Xogade programme for the promotion of school sports of the Xunta de Galicia and implemented between 2014 and 2019. The descriptive analysis of the data is carried out using contingency tables, frecuencies and percentages. For the bivariate analysis, the Pearson Chi-Square test of independence and Binary Logistic Regression are used in order to study the association between the established variables and estimate the adjusted odds ratios (OR). The use of promotional strategies results in a recruitment level of 15.5% and an overall adherence rate of 1.8%, with an adherence rate of 0.9% among those not recruited. However, if schoolchildren are previously recruited the adherence rate reaches a value of 6.4%. There is a statistically significant association between recruitment and promotional activities (p<0,05) and between adherence and recruitment (p<0,05), which is maintained in each of the genders, categories, participation modalities and types of centers. binary logistic regression shows that promotion activity B, benjamín and alevín categories, non-inclusive modality and private-concerted ownership are positively and significantly associated with being recruited. Regarding adherence, being previously recruited, female gender and public ownership are positively and significantly associated with adhering to federated rowing. Keywords: Membership, affiliation, initiation, school sport, federated sport, physical education.

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Fonte de datos: Dialnet