Publikationen, an denen er mitarbeitet Rocío Rodríguez Herrera (14)

2024

  1. Benchmarking meta-analytical conceptualizations of B2B seller skills against empirical evidence in services firms

    Benchmarking, Vol. 31, Núm. 3, pp. 884-902

  2. Salespeople’s sales performance skills in B2B of services firms – a cross-industrial study

    European Business Review, Vol. 36, Núm. 2, pp. 201-224

  3. The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction

    Journal of Business-to-Business Marketing

2023

  1. Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 43-44

  2. The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach

    Journal of Organizational Change Management, Vol. 36, Núm. 1, pp. 64-85

2021

  1. A sequential logic model between sales performance and salesperson satisfaction in B2B markets

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 180-194

  2. Assessing the future direction of sustainable development in public hospitals: Time-horizon, path and action

    Health Policy, Vol. 125, Núm. 4, pp. 526-534

  3. B to B Sellers’ Skill Level in Sales Performance–Frameworks and Findings

    Journal of Business-to-Business Marketing, Vol. 28, Núm. 3, pp. 265-281

2020

  1. An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 615-616

  2. Examination of Sustainability through the Time in the Public Healthcare Service Network: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 563-564

  3. Sustainability endeavors and sustainable development in Spanish public hospitals: The case for upstream social marketing

    Journal of Social Marketing, Vol. 10, Núm. 2, pp. 215-242

  4. The Public Healthcare System as a Service Network: An Assessment through the Time: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 669-670

2019

  1. Framing sustainable development through descriptive determinants in private hospitals – Orientation and organization

    Evaluation and Program Planning, Vol. 75, pp. 78-88

  2. Future direction of sustainable development in private hospitals: general similarities and specific differences

    Journal of Business and Industrial Marketing, Vol. 35, Núm. 3, pp. 537-550