Publicacións en colaboración con investigadores/as de Universidad de Murcia (8)

2024

  1. Benchmarking meta-analytical conceptualizations of B2B seller skills against empirical evidence in services firms

    Benchmarking, Vol. 31, Núm. 3, pp. 884-902

  2. Salespeople’s sales performance skills in B2B of services firms – a cross-industrial study

    European Business Review, Vol. 36, Núm. 2, pp. 201-224

  3. The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction

    Journal of Business-to-Business Marketing

2023

  1. Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 43-44

  2. The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach

    Journal of Organizational Change Management, Vol. 36, Núm. 1, pp. 64-85

2022

  1. Sustainable development—Direct and indirect effects between economic, social, and environmental dimensions in business practices

    Corporate Social Responsibility and Environmental Management, Vol. 29, Núm. 5, pp. 1158-1172

2021

  1. A sequential logic model between sales performance and salesperson satisfaction in B2B markets

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 180-194

  2. Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning

    Journal of Business-to-Business Marketing, Vol. 28, Núm. 4, pp. 395-420