Publications en collaboration avec des chercheurs de Universidade de Santiago de Compostela (2)

2024

  1. What do consumers care about when purchasing experiential packaging?

    British Food Journal, Vol. 126, Núm. 5, pp. 1887-1903

2021

  1. Building value with packaging: Development and validation of a measurement scale

    Journal of Retailing and Consumer Services, Vol. 63