Publicacións en colaboración con investigadores/as de Universidad Autónoma de Occidente (3)

2023

  1. A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps

    Journal of Promotion Management, Vol. 29, Núm. 8, pp. 1104-1137

  2. Brand relationships in wireless mobile environments: The mediating role of apps

    International Journal of Consumer Studies, Vol. 47, Núm. 4, pp. 1335-1350

2020

  1. User profile modelling based on mobile phone sensing and call logs

    Advances in Intelligent Systems and Computing