JOSE
PITA CASTELO
PROFESOR/A CONTRATADO/A DOUTOR/A A T.C.
Instituto Politécnico do Porto
Oporto, PortugalPublications in collaboration with researchers from Instituto Politécnico do Porto (1)
2018
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The six dimensions of adoption of a CRM strategy
Diverse Methods in Customer Relationship Marketing and Management (IGI Global), pp. 17-43