Publicacións en colaboración con investigadores/as de Universidad Rey Juan Carlos (2)

2025

  1. Sampling and sample size in B2B marketing: Current practices and recommendations

    Industrial Marketing Management, Vol. 125, pp. 71-86

2024

  1. Logistics business model evolution: digital platforms and connected and autonomous vehicles as disruptors

    Review of Managerial Science, Vol. 18, Núm. 9, pp. 2483-2506