Bases, impulsores y sustentadores de las empresas de alta rentabilidad
- Pindado García, Julio (coord.)
- Payne, Gregory (coord.)
Verlag: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-556-1
Datum der Publikation: 2008
Titel des Bandes: Comunicaciones
Ausgabe: 2
Seiten: 8
Kongress: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (22. 2008. Salamanca)
Art: Konferenz-Beitrag
Zusammenfassung
The bases of business economic efficiency have evolved during last decades. Nowadays, the resource based view of the firm theory is the one that better explains economic efficiency. The present research studies the keys that have helped high profitability firms to reach their distinction, looking for identifying their main bases, the drivers utilized and the strategic ambit that support the high levels of profitability in those firms.