Análisis de la correlación entre audiencias lineales, "a la carta" y sociales en la CRTVGaproximación teórica y validación empírica
- Mazaira Castro, Andrés
- Medina Ferreiro, Esther
- Rúas Araújo, José (coord.)
- Martínez Fernández, Valentín Alejandro (coord.)
- Rodríguez, María Magdalena (coord.)
- Puentes Rivera, Iván (coord.)
- Yaguache Quichimbo, Jenny (coord.)
- Sánchez Amboage, Eva (coord.)
Editorial: Universidad Técnica Particular de Loja ; XESCOM. Red Internacional de Investigación de Gestión de la Comunicación
ISBN: 978-9942-25-054-4
Ano de publicación: 2016
Páxinas: 894-908
Congreso: Simposio Internacional sobre Gestión de la Comunicación (2. 2016. ----)
Tipo: Achega congreso
Resumo
This paper studies the existence, or not, of relationships between i) consumption of Tv contents �on demand� and "live" and ii) the "social audiences" and "television audiences", through the analysis of the audiences reached by different "episodes" of three programs broadcast in TVG prime time. It is a part of a larger study through which we want to draw conclusions if the new forms of consumption of television contents (developed from the widespread use of internet) are complementary or alternative to the traditional TV broadcaster model characterized by emissions "one to many" in the framework of a programming grid. Once proved our core hypothesis (the complementarity between the new and the "old" patterns of consumption of television products) we will propose a new system for audiences measurement, taking into account both the direct impact of viewings (�anywhere, anytime, any device") as its indirect impact through other digital elements (social networks, bots ...)