Teoría situacional de los públicoslas nuevas aportaciones desde la década de los noventa

  1. Míguez González, María Isabel
Revista:
Comunicación y sociedad = Communication & Society

ISSN: 0214-0039

Any de publicació: 2006

Volum: 19

Número: 2

Pàgines: 133-162

Tipus: Article

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Altres publicacions en: Comunicación y sociedad = Communication & Society

Resum

este estudio revisa y clasifica algunas investigaciones recientes sobre la teoría situacional, detectando que la mayoría tratan de incorporar nuevas variables a la teoría o buscan su aplicación conjunta con otros modelos, aunque pocas actúan sobre su estructura o modifican sus elementos básicos. El estudio concluye que pocas de estas propuestas han tenido continuidad y la mayoría carecen de estudios empíricos posteriores que confirmen su validez; sin embargo, todas corroboran la teoría situacional y, al vincularla con temas de actualidad, demuestran su permanencia

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