Teoría situacional de los públicoslas nuevas aportaciones desde la década de los noventa

  1. Míguez González, María Isabel
Journal:
Comunicación y sociedad = Communication & Society

ISSN: 0214-0039

Year of publication: 2006

Volume: 19

Issue: 2

Pages: 133-162

Type: Article

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More publications in: Comunicación y sociedad = Communication & Society

Abstract

In this paper, we have reviewed and classified some recent researches about the situational theory. We have noticed that most of them try to include new variables in the theory or try to combine it with other models, while few of them have altered its structure. Furthermore, we have concluded that most of them do not have any kind of continuity and there are not empirical studies that prove their validity. However, all of them corroborate the situational theory and, since they link it with actual issues, they prove its permanence.

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