La accesibilidad como oportunidad de mercado en el managment de destinos turísticos

Abstract

The principal components of Spanish tourism sector, the so-called “sun and beach tourism”, is worn and needs a restructuring. Like the other main pillar, the tourism or heritage monument. Therefore, it is proposed to influence the management of tourist destinations through accessibility and universal design. It can be focused to the niche market of people with disabilities, and on the use and enjoyment of the destination by and for all, too. To do so, we will discuss market opportunities that this new approach can generate, as well as those components or factors that may affect positively, for instance: the competitive advantage based on differentiation, increased market share of disabled, social and demographic changes and lifestyle, deseasonalisation, tourism and competitive quality, and social right for all and equal opportunities. The objective is to propose a new approach to alter the management of tourist destinations, in order to develop spaces by and for all, by empowering collaboration among the various components tourism, mainly among agencies and government and private sector service provider. They will increase customer satisfaction so that it can lead to greater loyalty or an improvement in the perception of the image and quality tourist destination.