Corpos de seduccióna imaxe da muller na publicidade e a citación posmoderna
- Villarino Pérez, Montserrat (coord.)
- Rey Castelao, Ofelia (coord.)
- Sánchez Ameijeiras, Rocío (coord.)
ISSN: 1137-9669, 2255-5978
Any de publicació: 2008
Títol de l'exemplar: En femenino : voces, miradas, territorios
Número: 20
Pàgines: 445-459
Tipus: Article
Altres publicacions en: Semata: Ciencias sociais e humanidades
Resum
The text concentrates on the study of the woman’s image in advertising. Firstly, several archetypes of women shown in advertising nowadays are analysed. Secondly, we concentrate the research of this image on the transferences -from other artistic fields- existing in the advertising design. Through a selected sample of ads, where women’s bodies are exhibited, we go into the complex landscape of the intertextuallity and of the postmodernist quotation’s perversions