Importancia del sitio web en la banca onlineinfluencia sobre la confianza

  1. López Miguens, María Jesús
  2. Rodríguez Comesaña, Lorenzo
  3. González Vázquez, Encarnación
Zeitschrift:
Investigaciones europeas de dirección y economía de la empresa

ISSN: 1135-2523

Datum der Publikation: 2010

Ausgabe: 16

Nummer: 3

Seiten: 85-106

Art: Artikel

DOI: 10.1016/S1135-2523(12)60036-7 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Andere Publikationen in: Investigaciones europeas de dirección y economía de la empresa

Zusammenfassung

En este trabajo se analiza la incidencia de la calidad del sitio web financiero en la generación de confianza que los usuarios del mismo desarrollan hacia el canal Internet. Se discute, con ese fin, la hipótesis que establece una relación entre ambos constructos y que permitirá comprobar si el diseño, estructura de navegación y la información contenida en el sitio favorecen en el usuario la aparición de la confianza online, entendida ésta en términos de confiabilidad y seguridad y privacidad. Para su contrastación hemos formulado un modelo causal.

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