Importancia del sitio web en la banca onlineinfluencia sobre la confianza
ISSN: 1135-2523
Argitalpen urtea: 2010
Alea: 16
Zenbakia: 3
Orrialdeak: 85-106
Mota: Artikulua
Beste argitalpen batzuk: Investigaciones europeas de dirección y economía de la empresa
Laburpena
En este trabajo se analiza la incidencia de la calidad del sitio web financiero en la generación de confianza que los usuarios del mismo desarrollan hacia el canal Internet. Se discute, con ese fin, la hipótesis que establece una relación entre ambos constructos y que permitirá comprobar si el diseño, estructura de navegación y la información contenida en el sitio favorecen en el usuario la aparición de la confianza online, entendida ésta en términos de confiabilidad y seguridad y privacidad. Para su contrastación hemos formulado un modelo causal.
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