Reputación y responsabilidad desde webs corporativas. La información de empresas regionales en busca de sus públicos en internet

Résumé

The corporate reputation of the companies keeps on being a priority to obtain the commercial success, but the irruption of the new technologies for some years, especially internet, modified the rules of sustain the reputation and communicate corporate responsibility. If earlier the traditional mass media, the advertising and the public relations were the preferent ways to achieve reputation and to spread the corporate responsibility, now internet wins as the new communicative axis due to the current economic crisis but specially by the success of the social media (web 2.0). In this paper we try to know the reputation and the responsibility in the discourses on the corporate webs of the principal economic groups of firma present in Galicia. Therefore we will analyze quantitatively and qualitatively his contents and forms to communicate their responsibility and sustain the reputation in front fo different and more experts internet users.