From brand placement to tourism product placementfiction series as promotional support of tourism destinations

  1. Araújo Vila, Noelia
  2. Fraiz Brea, José Antonio
Revista:
Enlightening Tourism: a pathmaking journal

ISSN: 2174-548X

Ano de publicación: 2011

Número: 2

Páxinas: 114-136

Tipo: Artigo

DIALNET GOOGLE SCHOLAR lock_openArias Montano editor

Outras publicacións en: Enlightening Tourism: a pathmaking journal

Resumo

Fiction series are an audiovisual product which is part of a major industry, entertainment industry. Every day more consumers spend much of their free time to the consumption of such products, which is reflected in the notable increase in downloads and audiences. Therefore, many industries have decided to use audiovisual series as advertising, being one tourism sector. There are many destinations worldwide who have decided to set in a fiction series, thus being viewed by thousands of spectators, which has resulted in increases in visitors. Finally, in order to facilitate visits by tourists through recording areas, tourism products have also emerged related to the series, the movie maps of series.

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Fonte de datos: Dialnet