A responsabilidade social empresarial e os stakeholdersunha análise clúster
ISSN: 1132-2799
Ano de publicación: 2012
Volume: 21
Número: 1
Páxinas: 99-114
Tipo: Artigo
Outras publicacións en: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais
Resumo
In the last years the business sector has come developing an increasing effort in the development of Corporate Social Responsibility activities. This behavior is sustained in the expectations of these improve the relationships with stakeholders and business reputation. This research measure the CSR using stakeholders approach and a cluster analysis is applied on a sample of galician companies. The obtained result is the identification of four segments of companies that provide different models for CSR implementation management
Referencias bibliográficas
- ALBINGER, H. S.; FREEMAN, S. J. (2000): "Corporate Social Performance and Attractiveness as an Employer to Different Job Seeking Populations", Journal of Business Ethics, 28(3), pp. 243-253.
- BONACHE, J. (1999): "El estudio de casos como estratégia de construcción teórica: características, críticas y defensas", Cuadernos de Economía y Dirección de la Empresa, 3(enero-junio), pp. 123-140.
- BROWN, T. J.; DACIN, P. A. (1997): "The Company and the Product: Corporate Associations and Consumer Product Responses", The Journal of Marketing, 61(1) (January), pp. 68-84.
- CABRERA, M. K.; DÉNIZ, M. C.; SANTANA, D. J. (2005): "Responsabilidad social corporativa y empresa familiar", Revista Europea de Dirección y Economia de la Empresa, 14(4), pp. 43-58.
- CARROLL, A. B. (1979): "A Three-Dimensional Conceptual Model of Corporate Social Performance", Academy of Management Review, 4(4), pp. 497-505.
- CARROLL, A. B. (1999): "Corporate Social Responsibility: Evolution of a Definitional Construct", Business & Society, 38(3), pp. 268-295.
- CASTILLO, A. M. (1988): "Aproximación metodológica al contenido de la responsabilidad social de la empresa", Cuadernos de Ciências Económicas y Empresariales, 19, pp. 75-103.
- CLARKSON, M. B. (1995): "A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance", Academy of Management Review, 20(1), pp. 92-97.
- DONALDSON, T.; PRESTON, L. E. (1995): "The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications", The Academy of Management Review, 20(1), pp. 65-91.
- ELKINGTON, J. (1994): "Towards the Suitable Corporation: Win-Win-Win Business Strategies for Sustainable Development", California Management Review, 36(2), pp. 90-100.
- EUROPEAN COMMISSION (2001): Green Paper Promoting a European Framework for Corporate Social Responsibility, <http://europa.eu.int/comm/employment- social>.
- FOMBRUN, C.; SHANLEY, M. (1990): "What's in a Name? Reputation Building and Corporate Strategy", Academy of Management Journal, 22(2), pp. 233-258.
- FREEMAN, R. E. (1984): Strategic Management: A Stakeholder Approach. Boston, MA.
- FRIEDMAN, M. (1970): "The Social Responsibility of Business Is to Increase its Profits", New York Times, (September 13), pp. 122-126.
- GARCÍA, P. M.; CRESPO, A. H.; DEL BOSQUE, LR. (2006): "Influence of Corporate Social Responsibility on Loyalty and Valuation of Services", Journal of Business Ethics, 61, pp. 369-385.
- GARRIGA, E.; MELE, D. (2004): "Corporate Social Responsibility Theories: Mapping the Territory", Journal of Business Ethics, 53(1-2), pp. 51-71. (Pubitemid 39187353)
- GRAAFLAND, J.; EUFFINGER, S. S. (2004): "Corporate Social Responsibility of Dutch Companies: Benchmarking, Transparency and Robustness", De Economist, 152(3), pp. 403-426. (Pubitemid 39142403)
- GRIFFIN, J. J.; MAHON, J. F. (1997): "The Corporate Social Performance and Corporate Financial Performance Debate", Business and Society, 36(1), pp. 5-31.
- LERNER, L. D.; FRYXELL, G. E (1994): "CEO Stakeholder Attitudes and Corporate Social Activity in the Fortune 500", Business and Society, 33(1), pp. 58-81.
- LEVY, J.; VARELA, J. (2003): Análisis multivariate para las Ciências Sociales. Madrid: Pearson Prentice Hall.
- LONGINOS, J.; RUBIO, A. (2008): "La responsabilidad social corporativa como determinante del êxito competitivo: un análisis empírico", Revista Europea de Direcciòn y Economia de la Empresa, 17(3), pp. 27-42.
- MAIGNAN, I.; FERRELL, O. C. (2004): "Corporate Social Responsibility and Marketing: An Integrative Framework", Journal of the Academy of Marketing Science, 32(1), pp. 3-19. (Pubitemid 38061525)
- MAIGNAN, I.; FERRELL, O. C.; FERREL, L. (2005): "A Stakeholder Model for Implementing Social Responsibility in Marketing", European Journal of Marketing, 39(9-10), pp. 956-977. (Pubitemid 41392747)
- ORLITZKY, M.; SCHMIDT, F. L.; RYNES, S. L. (2003): "Corporate Social and Financial Performance: A Meta-Analysis", Organization Studies, 24(3), pp. 403-441. (Pubitemid 36937857)
- PANAYIOTOU, N. A.; ARAVOSSIS, K. G.; MOSCHOU, P. (2009): "Greece: A Comparative Study of CSR Reports", en S. O. Idowu e W. Leal Filho [ed.]: Global Practices of Corporate Social Responsibility, pp. 149-164. Berlin: Springer-Verlag.
- PUNJ, G.; STEWART. D. (1983): "Cluster Analysis in Marketing Research: Review and Suggestions for Application", Journal of Marketing Research, 20(May), pp. 134-148.
- QUAZL, A. M.; O'BRIEN, D. (2000): "An Empirical Test of a Cross-National Model of Corporate Social Responsibility", Journal of Business Ethics, 25(1), pp. 33-51.
- SEN, S.; BHATTACHARYA, C. B. (2001): "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility", Journal of Marketing Research, 38(2), pp. 225-243.
- SEN, S.; BHATTACHARYA, C. B.; KORSCHUN, D. (2006): "The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment", Journal of the Academy of Marketing Science, 34(2), pp. 158-166. (Pubitemid 43319807)
- TURBAN, D. B.; GREENING, D. W. (1997): "Corporate Social Performance and Organizational Attractiveness to Prospective Employees", Academy of Management Journal, 40(3), pp. 658-672. (Pubitemid 127089719)
- VAN MARREWUK, M. (2003): "Concepts and Definitions of CSR and Corporate Sustaina-bility: Between Agency and Communion", Journal of Business Ethics, 44(2-3), pp. 95-105.
- VERNETTE, E. (1995): "Eficacia de los instrumentos de estúdio: evaluación de las escalas de medida", Investigación y Marketing, 48(Julio), pp. 49-66.
- WADDOCK, S.; BODWELL, CH.; GRAVES, S. (2002): "Responsibility: The New Business Imperative", The Academy of Management Executive, 16(2), pp. 132-148.