A responsabilidade social empresarial e os stakeholdersunha análise clúster

  1. Dopico Parada, Ana
  2. Rodríguez Daponte, Rocío
  3. González Vázquez, Encarnación
Revista:
Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais

ISSN: 1132-2799

Ano de publicación: 2012

Volume: 21

Número: 1

Páxinas: 99-114

Tipo: Artigo

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Outras publicacións en: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais

Resumo

Nos últimos anos o sector empresarial veu realizando un crecente esforzo no desenvolvemento de políticas de “responsabilidade social empresarial” (RSE). Este comportamento susténtase na expectativa de que estas políticas melloran as relacións cos stakeholders –ou grupos de interese– e a reputación empresarial. Neste traballo dimensiónase a RSE utilizando o enfoque dos grupos de interese e aplicando unha análise clúster a unha mostra de empresas galegas. Como resultado identificamos catro segmentos de empresas que, unha vez caracterizados, proporcionan diversos modelos de resposta e implantación da RSE

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Fonte de datos: Dialnet