Comunicación de destinos turísticos a través de los medios sociales

  1. Huertas Roig, Assumpció
  2. Setó Pàmies, Dolors
  3. Míguez González, María Isabel
Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Ano de publicación: 2015

Título do exemplar: Marketing de información

Volume: 24

Número: 1

Páxinas: 15-21

Tipo: Artigo

DOI: 10.3145/EPI.2015.ENE.02 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: El profesional de la información

Resumo

In order to provide recommendations for improving the way in which destinations use social networks in their communication strategy, Facebook and Twitter accounts of important Spanish tourist destinations were analysed, using online measurement tools. The results show that these destinations neglect to build a place-identity brand on the social networks and that interactive potential is largely wasted, especially in Facebook. The recommendation is to enhance user engagement by posing questions to them or posting photos, as well as focusing on brand communication, not only on disseminating tourist information.

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Fonte de datos: Dialnet