As portadas dos videoxogosepitexto visual por antonomasia
ISSN: 1135-8920, 1989-2853
Year of publication: 2013
Issue: 19-20
Pages: 281-302
Type: Article
More publications in: Viceversa: revista galega de traducción
Abstract
Localization of Video Games is something extremely important for this new market. In this paper we analyse the localization of the box arts created for the release of video games in different markets. Culture is unique to every market, so box arts must be adapted to the needs of possible buyers, as that’s the first contact that users will have with the game. A special kind of localization that is usual in the market nowadays, that requires the localizer to be well-aware of the distinctive features of the linguistic markets he works with.