La audiencia televisivauna aproximación teórica a la eficiencia y legitimidad de las audiencias

Resumo

Nowadays TV, surpassed Spanish market liberalization in the 90's, and in a process of TV licenses expansion due to the digitalization of the service, television has multiplied the offer in benefit of the viewer. But, the increase in audiovisual shows and programs has not grown even to the quality of television content broadcasting. Media groups and broadcasters justify their product based on audience criteria and, so on, the actual demand of the audience. However, is it really so? Is the audience who decides which content is programmed, or it adapts to tender issued?. The objective of this work is to approach the concept of the choice of the audience from the proposed television programming, from a theoretical perspective