“¿Dónde estudiar comunicación?” Uso del vídeo corporativo en facultades de comunicación españolas

  1. Carmen Costa-Sánchez 1
  2. Juan Manuel Corbacho-Valencia 2
  1. 1 Universidade da Coruña, España
  2. 2 Universidad de Vigo, España
Journal:
Opción: Revista de Ciencias Humanas y Sociales

ISSN: 1012-1587

Year of publication: 2016

Issue: 9

Pages: 430-446

Type: Article

More publications in: Opción: Revista de Ciencias Humanas y Sociales

Abstract

Corporate videos are one of the promotion tools for universities in search of potential students. The present study aims at analysing videos issued by Spanish communication schools, both at public and private universities since they are supposed to be the most appropriate institutions to broadcast persuasive messages. Hence, 52 schools of 49 universities with a total amount of 45 videos were studied. More than half of these schools have corporate videos with a focus on information.