Givenchy en Hollywood:Estudio de Breakfast at Tiffany’s y sus influencias en publicidad de moda actual

Abstract

The article forms part of the global investigation into relations among Cinema- Advertising-Fashion. The text covers the study of the fashion brand Givenchy within Hollywood cinema and its influences on style and design in the current fashion advertising industry. Methodologically an historical, descriptive and analytical study is chosen with a case study as qualitative technique. The case study used is the film Breakfast at Tiffany’s directed by Blake Edwards (1961), because the women’s wardrobe was entirely designed by the French fashion designer, Givenchy. Moreover, Givenchy is the only fashion brand used during the production of the film. Through the analysis the structural elements (sewing pattern) and the esthetic resources (of design) are revealed, which create trends that other fashion brands and designers (haute couture, prêt-à-porter, low cost) follow. In addition, they establish the fashion advertising industry of today.