Los inicios del cartel cinematográfico: Italia 1940 – 1960Una propuesta de modelo para el análisis del cartel de cine

Resumo

This research is focused on movie posters design during the Italian neorealist period (1940 - 1960). Billboards made for the neorealist and contemporary movies will be analyzed, pointing out the artists and graphic designers in order to provide a sight of the graphic design of that time. There are three main goals of this research: 1) deliberate if there was a specific neorealism movie poster graphic movement or just an ordinary graphic trend used in cinema; 2) identify the authors of the billboards and think about their relation with the neorealism; 3) review the importance of illustration, still used in billboard design during that time in spite of the popularization of photography; 4) use the Panofsky methodology to analyze billboards attending to their content and formal elements. Nevertheless, Erwin Panofsky (1892 – 1968) was an art historian who had figured out the “iconographic-iconological methodology”, which describes the background of an artwork in three steps: preliminary iconographic description, iconographic study and iconological research. In this paper, Panofsky methodology will be applied to analyze movie posters in order to check out if this model could be applied to any graphic creative design