Distancia cultural y percepción de riesgo de Brasil según las recomendaciones de viaje oficiales

  1. Diego R Toubes 1
  2. Yolanda Domínguez López 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
Pasos: Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121

Ano de publicación: 2019

Volume: 17

Número: 5

Páxinas: 929-945

Tipo: Artigo

DOI: 10.25145/J.PASOS.2019.17.066 DIALNET GOOGLE SCHOLAR lock_openRIULL editor

Outras publicacións en: Pasos: Revista de Turismo y Patrimonio Cultural

Resumo

The perception of risk is one of the elements with the greatest influence in the choice of destination to travel. This perception may vary according to the culture of the country where the decision is made. In this work, we identify the most important risk dimensions in order to assess the influence of national cultures on the perception of risk of a given tourist destination. Specifically, we conducted a thematic content analysis of the travel recommendations on Brazil issued by the governments of Australia, Spain, the United States and the United Kingdom. It is observed that the perception of risk experiences important differences from one country to another, both in its category and in its intensity. These differences are closely related to cultural distance; i.e. culturally closer countries tend to be more tolerant of possible risks in the destination. Understanding these differences and identifying their magnitude are key to applying correct promotion policies adapted to the country of origin of tourists.

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Fonte de datos: Dialnet