Efectos de la crisis en el modelo de negocio de la prensa convencional y nuevas estrategias de subsistencia

Abstract

The first economic crisis of this century caused anxiety in the sector of the printed press because its business model was already in crisis. When the advertising revenue of a newspaper decreases and, in addition, the sales of copies and subscribers are reduced, its income statement falters. While the profusion of advertising sustained them they managed to avoid the economic recession. But soon, the fall in revenue became evident and forced them to rethink the business model and to look for new sources of income based on the transition to an online model. The crisis of the first decade of this century is a shock for companies that exclusively exploited the business model of information sales on conventional media. In this context, this research analyzes the effects of the crisis in La Voz de Galicia and Faro de Vigo and Atlántico Diario, the three most influential printed newspapers in Vigo, a city in northwestern Spain with great economic weight in Galicia whose results are extrapolated to other similar geographical areas.