Expectativas previas y valoración tras la asistencia a un evento mice. Estudio de caso de las XXV Jornadas Hispanolusas de Gestión Científica

  1. Noelia Araujo Vila 1
  2. Pablo de Carlos Villamarín 1
  3. Jose Antonio Fraiz Brea 1
  1. 1 Universidad de Vigo, España
Revista:
Lurralde: Investigación y espacio

ISSN: 0211-5891

Ano de publicación: 2020

Número: 43

Páxinas: 459-484

Tipo: Artigo

DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Lurralde: Investigación y espacio

Resumo

Business tourism or MICE is an interesting alternative for urban destinations, since a positive impact on the local economy and contributes to the seasonality of tourism. Spain has positioned itself worldwide as a MICE destination, increasing in recent years congresses and conferences. It is therefore interesting to obtain and analyze all the information possible about the type of tourists who come to these events, as well as how the same is reported as adequate promotion is essential to capture events and then attendees. As a preliminary study is considered a MICE event held in February 2015 in the city of Ourense (Galicia), which have moved more than 250 attendees: the XXV Jornadas Hispanolusas de Gestión Científica. In particular, the results of two surveys, one conducted before and another one after the conclusion of the event to registered speakers, allowing shed light on some interesting aspects are presented: i) planning of movement and residence in Ourense, including knowledge and assessment the city as a tourist destination; ii) the communication campaign and other relevant aspects of the conference, as well as professional benefits that respondents expected to obtain; iii) the sociodemographic profile of the speakers.

Referencias bibliográficas

  • BALOGLU, Seyhmus; LOVE, Curtis. Association meeting planners’ perceptions and intentions for five major US convention cities: the structured and unstructured images. Tourism Management, 2005, Vol. 26, Nº 5, p. 743-752.
  • BESTEIRO, Begoña. El turismo de congresos y reuniones en la Comunidad Autónoma Gallega. Papers de turismo, 2003, Vol. 33, p. 128-147.
  • BHATT, H.; BADAN BS. Encyclopaedia of Tourism in the New Millennium.Tourism. Marketing and Operations, 2005, Vol. 3. United States. Grenville: Crescent Publishing Corporation.
  • BOJANIC, David. The use of advertising in managing destination image. Tourism Management, 1991, Vol. 12, Nº 4, p. 352–355.
  • Business travel strengthens the position: facts and figures. 2014. Direct access: http://tourism.gov.tm/ru/publications-ru/371-2014-06-28-14-48-15.
  • CHIANG, Che Chao; KING, Brian Edward; NGUYEN, Thu-Huoung. Information searching and the travel behaviours of MICE travellers: a cross‐cultural study. International Journal of Tourism Research, 2012, Vol.14, Nº 2, p. 103-115.
  • CHING-FU, Chen. Applying the analytical hierarchy process (AHP) approach to convention site selection. Journal of Travel Research, 2006, Vol. 45, Nº 2, p. 167-174.
  • CROUCH, Geoffrey; BRENT Ritchie, JR. Convention site selection research: A review, conceptual model, and propositional framework. Journal of Convention & Exhibition Management, 1997, Vol. 1, Nº 1, p. 49-69.
  • DAVIDSON, Rob. European business travel and tourism. Tourism: The state of the art, 1994, p. 377-382.
  • DIPIETRO, Robin; BREITER, Deborah; ROMPF, Paul; GODLEWSKA, Marta. An exploratory study of differences among meeting and exhibition planners in their destination selection criteria. Journal of Convention & Event Tourism,2008, Vol. 9, p. 258-276.
  • DRAGIĆEVIĆ, Vanja; JOVIČIĆ, Dobrica; BLEŠIĆ, Ivana; STANKOV, Ugljesa; BOŠKOVIĆ, Desimir. Business tourism destination competitiveness: A case of Vojvodina Province (Serbia). Economic research-Ekonomska istraživanja, 2012, Vol. 25, Nº 2, p. 311-332.
  • FICARELLI, Sara; SENDRA, Sandra; PARRA, Lorena; LLORET, Jaime. Congress and Meetings Tourism and Destination Brand. In The Fifth International Conference on Creative Content Technologies, 2013.
  • GEIĆ, S. Zdravstveni turizam i zdravstvena kultura u turizmu. U: Menadžment selektivnih oblika turizma. Split, Sveučilište u Splitu, 2011, p. 233-270.
  • HALL, C Michael; COLES, Tim. Introduction: tourism and international business–tourism as international business. International Business and Tourism, 2014, p. 15-40.
  • HERRERO, Paloma. Gestión y Organización de Congresos. Madrid, Editorial Síntesis. 2000.
  • KARPOVAA, Galina A.; KHOREVAA, Luvov; SURAEVAB, Maria O.; KOSYAKOVAC, Inessa V.; MASLENTSEVAD, Natalia Yu. Organizational model of the congress and exhibition cluster in the field of business travel. International Electronic Journal of Mathematics Education, 2016, Vol. 11, Nº 7, p. 2592-2607.
  • KHOM Chu; ANANZEH, Omar A. Evaluating the Relationship between the Role of Promotional Tools in MICE Tourism and the Formation of the Touristic Image of Jordan. Tourism and Innovation Journal, 2012, Vol. 1. Pp. 59-73.
  • KIM, Samuel S.; CHON, Kaye; CHUNG, Kyu Yoop. Convention industry in South Korea: an economic impact analysis. Tourism Management, 2003, Vol. 24, Nº 5, p. 533-541.
  • KIM, Woo Gon; KIM, Hyeon Cheol. The analysis of Seoul as an international convention destination. Journal of Convention & Exhibition Management, 2004, Vol. 5, Nº 2, p. 69-87.
  • LEE, Mjong; BACK, Ki Joon. A review of economic value drivers in convention and meeting management research. International Journal of Contemporary Hospitality Management, 2005, Vol. 17, Nº 5, p. 409-420.
  • MAURE AGÜERO, Guadalupe. Definiciones y tendencias del turismo de eventos. Contribuciones a la Economía, 2007, Vol. 82. Madison Market Research. http://www.madisonmk.com/ 2017.
  • MARQUES, Jorge; SANTOS, Norberto. Tourism development strategies for business tourism destinations: Case study in the central region of Portugal. Turizam: međunarodni znanstveno-stručni časopis, 2017, Vol. 65, Nº 4, p. 437-449.
  • MCCARTNEY, Glenn; BUTLER, Richard; BENNETT, Marion. Positive tourism image perceptions attract travellers—Fact or fiction? The case of Beijing visitors to Macao. Journal of Vacation Marketing, 2009, Vol. 15, Nº 2, p. 179-193.
  • OPPERMANN, Martin. Convention destination images: analysis of association meeting planners’ perceptions. Tourism management, 1996, Vol. 17, Nº 3, p. 175-182.
  • RICHARD, G; WILSON, J. The impact of cultural events on city image: Rotterdam, Cultural Capital of Europe 2001. Urban Studies, 2004, Vol. 41, Nº 10, p. 1931–1951.
  • ROGERS, Tony. Conferences and conventions 3rd edition: A Global Industry. Routledge. 2013.
  • RUZIC, Drago; TURKALJ, Zeljko; RACIC, Nikola. Marketing Aspects of the Development of Congress and Incentives Activities in Croatia, paper presented at the fifth international conference on “Enterprise in transition”, 2003, p. 1605–1617.
  • Spain Convention Bureau. Medición del Turismo de reuniones relativo al año 2016 en las ciudades asociadas a Spain Convention Bureau. Octubre 2017.
  • ŠTETIĆ, Snezana. Posebni oblici turizma. S. Štetić. 2007.
  • ŠUŠIĆ, Vukasin; MOJIĆ, Jovica. Congress tourism as a market niche of business tourism. Economic Themes, 2014, Vol. 52, Nº 4, p. 513-530.
  • SWARBROOKE, J.; HORNER, S. Consumer Behaviour in Tourism. Butterworth and Heinemann. 2001.
  • YOO, Joanne J. E.; CHON, Kaye. Factors affecting convention participation decisionmaking: Developing a measurement scale”. Journal of Travel Research, 2008, Vol. 47, Nº 1, p. 113-122.
  • YUANG, Liu; CHEN, Chong. The effects of festivals and special events on city image design”. Frontiers of Architecture and Civil Engineering in China, 2007, Vol. Nº 2, p. 255- 259.
  • ZHANG, Qi; DONG, Mofei. The Study on Development of MICE Tourism in Qionghai. In Proceedings of the 2013 International Conference on Business Computing and Global Informatization. IEEE Computer Society, 2013, p. 1190-1193.
Fonte de datos: Dialnet