The role of market orientation on company performance through the development of sustainable competitive advantage: The Inditex-Zara case

  1. Mazaira, A.
  2. González, E.
  3. Avendaño, R.
Revista:
Marketing Intelligence & Planning

ISSN: 0263-4503

Ano de publicación: 2003

Volume: 21

Número: 4

Páxinas: 220-229

Tipo: Artigo

DOI: 10.1108/02634500310480103 GOOGLE SCHOLAR
Fonte de datos: Scopus