Main factors in the adoption of digital marketing in startups an online focus group analysis

  1. Teixeira, S.
  2. Branco, F.
  3. Martins, J.
  4. Au-Yong-Oliveira, M.
  5. Moreira, F.
  6. Goncalves, R.
  7. Perez-Cota, M.
  8. Jorge, F.
Actas:
Iberian Conference on Information Systems and Technologies, CISTI

ISSN: 2166-0735,  2166-0727

ISBN: 9789899843486

Ano de publicación: 2018

Volume: 2018-June

Páxinas: 1-5

Tipo: Achega congreso

DOI: 10.23919/CISTI.2018.8399435 GOOGLE SCHOLAR
Fonte de datos: Scopus