Building value with packaging: Development and validation of a measurement scale

  1. Dopico-Parada, A.
  2. López-Miguens, M.J.
  3. Álvarez-González, P.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2021

Volum: 63

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2021.102685 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus