Institutional Advertising in the Face of COVID-19 Hoaxes: Strategies, Messages and Narratives in the Spanish Case

  1. Pérez-Seoane, J.
  2. Corbacho-Valencia, J.-M.
Colección de libros:
Smart Innovation, Systems and Technologies

ISSN: 2190-3026,  2190-3018

ISBN: 9789811657917

Ano de publicación: 2022

Volume: 259 SIST

Páxinas: 249-258

Tipo: Achega congreso

DOI: 10.1007/978-981-16-5792-4_25 GOOGLE SCHOLAR
Fonte de datos: Scopus