La comunicación de la sanidad en redes socialesUna perspectiva institucional europea

  1. Xabier Martínez Rolán 1
  2. María Isabel Míguez González
  3. Juan Manuel Corbacho Valencia 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Journal:
Signo y pensamiento

ISSN: 0120-4823

Year of publication: 2022

Volume: 41

Issue: 1

Type: Article

SCOPUS: 2-s2.0-85136760652 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Signo y pensamiento

Abstract

This article delves into the variety of functions fulfilled by social networks in the context of health. Facebook continues to be the social network with the most users worldwide and is therefore the object of analysis of the official accounts of public health organizations in five European Union countries. The aim of the study is to identify how these health institutions communicate, analyzing their profiles with nearly 2000 publications from 2017. There are notable differences in terms of volume and pace of publications per country, as well as engagement levels. Audiovisual content stands out and similarities are observed in terms of the pathologies about which information is published. No common pattern is detected in terms of engagement, so it can be inferred that the contents are marked by national agendas.

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Data source: Dialnet