Critical Success Factors in a Six Dimensional Model CRM Strategy

  1. Santos, J.D.
  2. Castelo, J.P.
  3. Almeida, F.
Buch:
Encyclopedia of Organizational Knowledge, Administration, and Technology

ISBN: 9781799834731

Datum der Publikation: 2020

Seiten: 2105-2117

Art: Buch-Kapitel

DOI: 10.4018/978-1-7998-3473-1.CH145 GOOGLE SCHOLAR
Datenquelle: Scopus